“A Newsletter, not a Snoozeletter!”
EFFECTIVE NEWSLETTERS
A successful newsletter:
- Ensures that the target audience/s know what matters, what is going on and what will go on with the organisation, its issues and its activities.
- Confirms the organisation’s positioning, branding, identity and profile.
- Encourages the exchange of information and good practice
- Is a valuable marketing tool for the organisation and its services (whether this is commercial or social marketing).
- Strengthens internal understanding and ownership of the organisation’s priorities and activities.
- Enables the involvement of target audience/s in the organisation’s activities
But not every newsletter is successful.
“I’m not sure that people actually read the Newsletter…”
This workshop will help you make sure that your Newsletter is successful.
In a dynamic series of exercises and discussions, we’ll explore:
- What should actually be going into your Newsletter?
- What your target audience/s actually want – and how to find out
- How to get people to actually write their pieces!
- The perfect short-cut: using a journalistic approach to make the whole process quicker and smoother
- Dealing with writers, designers and printers
- Roles of the Editor and Executive Editor
Make sure that – from now on – your Newsletter is a pleasure to produce, is delivered on time – and gets read!
“Every time we send out the Newsletter now, we get new business”
(We can also provide consultancy and follow-up to the Workshop, to help you put your plans into action.)
