Getting the right message to the right people - to get the right results!
This Workshop focuses on how messages work and how to develop the right ones for you.
Firstly we discuss the questions ‘Why do messages matter?’ and “How and when are messages powerful, memorable and effective?”
Then we look at the dynamics of how messages actually work: how meaning, memorability and effect emerge from the ocean of information that washes over us every day.
This leads us to the provision of a powerful tool for message development, and we use the Twelve Golden Rules for successful messages.
We then use these Golden Rules to evaluate a range of communication materials (print and/or web-based) for their effectiveness.
Then we tackle your own messaging needs - our practical work expands into defining messages (from available materials and newly created ideas) that will reach your target audiences and get the right results. Finally we look at the vital area of building communication strategies.
Feel confident about your messages – and make them stick!
“Mind-blowingly useful”
“Changed my life!”
Contact us for more information
