If you talk to the media, you are the face and voice of your organisation, so you need to make sure you have something newsworthy to say – and that you say it well. It sounds obvious, but too many organisations fail to have a message and fail to deliver it effectively.
You need to communicate the right message - your message!
Who are the best people to develop your people’s media skills?
Famous presenters? ‘Tough’ interviewers? Award-winning producers?
Maybe. But what do they actually know about being put on the spot by a determined journalist, which is what you REALLY need to know about?
After all, your people aren’t going to be presenting Question Time or Newsnight or Today. They are going to be interviewees.
The right people to train your people are trainers who have actually been there and done it – on both sides of the microphone!
All our trainers are experienced journalists, with a vast range of broadcasting experience and achievement, from BBC to local radio to lifestyle magazines and international newspapers.
And they have all been interviewed many, many times too.
So you can expect them to know everything you need to know about the media – but you can also expect them to know how you feel too.
Check out our training courses for your media training needs, whatever the level.
We’ll make sure that everyone we train is equipped to deal effectively, professionally and confidently with the media – however tricky the questions!
Very excellent course, and very empowering (War on Want)
It’s good to work with people who have actually been there and done it (UK Government environment staff)
(We can also provide consultancy and follow-up to the Workshop, to help you put your plans into action.)
