GETTING AND KEEPING MEMBERS

Members are absolutely vital for many organisations.

But how best to recruit – and keep – them?

In this Workshop, you’ll explore the whole membership cycle, from the best ways to reach and recruit new members, through to getting the most out of your established members – and making sure you keep them.

• Understand, Audit, Act: the Membership Cycle
• Case studies – effective initiatives
• What do you know about your members?
• Effective membership materials – leaflets, brochures, posters, fliers…
• What do your members actually want? Defining your offer
• Who are your members/potential members? Defining your target audiences
• Reaching your target audiences
• Effective research techniques

You’ll find the best ways to get – and keep - those vital members!

 “A fantastic course. Have picked up lots of tips” (Money Matters/Credit Union)

“Excellent. Very interesting” (WasteWatch)